Responsive sweepstakes landing page
While working with Wray Ward, I designed a new sweepstakes landing page for Wix Filters that could be used to house various sweepstakes throughout the year. The landing page was designed to be responsive so that the large number of entrants registering on mobile devices would have the same experience as desktop users.
Lin Media hired Rich Barrett to design and develop a responsive, WordPress-driven website for its new Lin Mobile division. This new website, consisting of a landing page and some supporting pages, needed to convey Lin Mobile’s mission in a way that highlighted it’s partnerships with premium networks and other media brands. With its focus on mobile media, we decided to use responsive design so that the website would format itself for desktop, tablet and mobile viewers. The website was also developed using WordPress so that it’s powerful and easy to use content management system would allow Lin Mobile to expand on and update the website on their own.
Visit the Lin Mobile website
The Johnny Mercer Foundation
In 2012, The Johnny Mercer Foundation hired Rich Barrett Design to redesign the Foundation’s website with the goal of giving it a more contemporary look that would appeal a new, younger audience as well as to older fans of Johnny Mercer’s music. The new website needed to be restructured to allow people searching for resources for educational and research purposes to easily find what they were looking for and to allow frequent news items about the Foundation’s initiatives and designated charities to be added and highlighted. And it needed to be mobile-friendly.
This new, responsively designed website has been very well received by members of the Foundation as well as fans of the music of Johnny Mercer and the Great American Songbook.
Visit The Johnny Mercer Foundation website.
The World Trade Financial Group needed a website for its new proprietary trading group, WTS Prop. The website needed to explain its service, technology and training programs with a focus on attracting prospects to start their career in the world of trading with WTS.
Working as the Creative Director for Mass Transmit, I developed the design concept, executed all page designs and oversaw technical production and photography for the website.
The McAllister Group
In 2005, at the ad agency Wray Ward I led the design for a new website for Charlotte-based commercial construction company The McAllister Group. I also art directed an extensive photo shoot on-location at various properties the company had been respsonsible for creating.
As an Art Director at JWT I had the honor of designing the first ever website for Unilever’s Lever2000 brand of soap products.
Ego Free Couture
In 2005, I designed this online clothing store for Charlotte based startup Ego Free Couture. In addition to art directing the photo shoot, I built the entire website which allowed users to browse and purchase from the entire men’s and women’s T-shirt and apparel line.
In 2010, as the Creative Director of the interactive marketing firm Mass Transmit, I redesigned the company website to better reflect the depth of service the company had to offer. The website needed to be built on a content management system – WordPress – that would allow various employees to easily update every section of the website.
Puppets Against Brisk
Website, Video Art Direction
Lipton Brisk is perhaps best known for its long running series of TV commercials featuring celebrity spokespersons as claymation puppets. When it came time to retire the campaign, Lipton Brisk approached J. Walter Thompson to do something different and unique online to capture attention about this big moment in the campaign’s history.
I was the art director for the new website design as well as three web video “mockumentaries” depicting the “firing” of the Lipton Brisk puppets and the revenge they decided to take on the brand. The website was a One Show award winner.
The non-profit public advocacy organization Mecklenburg Citizens for Public Education approached Rich Barrett Design in 2010 to redesign their website in oder to give it a fresher, more modern look and feel. They also needed it to be built on an easy to use Content Management System that would give them full control over the content of their own website. Since the launch of the new MeckEd.org, the organization has been able to make various updates to all sections of their site by an in-house staff.