Ego Free Couture
Website
In 2005, I designed this online clothing store for Charlotte based startup Ego Free Couture. In addition to art directing the photo shoot, I built the entire website which allowed users to browse and purchase from the entire men’s and women’s T-shirt and apparel line.
Mass Transmit
Website
In 2010, as the Creative Director of the interactive marketing firm Mass Transmit, I redesigned the company website to better reflect the depth of service the company had to offer. The website needed to be built on a content management system – WordPress – that would allow various employees to easily update every section of the website.
The Wharton School of Business
Email Campaigns
The Wharton School of Business had a number of email programs that needed to be redesigned in an effort to achieve a higher rate of interaction with its recipients.
Working with the interactive marketing agency, Mass Transmit, I redesigned and designed from scratch multiple emails in 2010 including a magazine newsletter, fundraising emails, letters from the Dean, alumni events and more.
Puppets Against Brisk
Website, Video Art Direction
Lipton Brisk is perhaps best known for its long running series of TV commercials featuring celebrity spokespersons as claymation puppets. When it came time to retire the campaign, Lipton Brisk approached J. Walter Thompson to do something different and unique online to capture attention about this big moment in the campaign’s history.
I was the art director for the new website design as well as three web video “mockumentaries” depicting the “firing” of the Lipton Brisk puppets and the revenge they decided to take on the brand. The website was a One Show award winner.
How Class Works
Illustrations/Animation/Art Direction
In 2011, I worked with Interactive Knowledge (and my own team of animators) to product this 12 minute video for the National Association of County & City Health Officals (NACCHO) to illustrate a lecture given by renowned economist Richard Wolff about class inequity in the United States. The video is a fascinating look at middle class economic concerns and how they relate to the overall well-being of our society. My own work on this piece pre-dated the Occupy Wall Street movement by only a few months and many of the issues discussed here were exactly what the movement was trying to raise awareness of.
The goal of this project was to take an audio lecture and visualize the somewhat complex concepts that Wolff talks about. Part of the video consists of photography while the rest is illustrated by myself.
You can watch the entire video here at NACCHO’s Roots of Health Inequity website designed and produced by Interactive Knowledge.
The editors at Charlotte Magazine approached me with an idea to illustrate an entire article in the form of a comic book. They had never done anything remotely like this before and even though I’ve been working on my own graphic novel for a couple of years now I hadn’t really worked with another writer on anything like this either. The writer of the piece, Jeremy Markovich, had interviewed some people in town about the state of the local sports franchises and the colorful nature of these characters that he spoke to seemed to lend itself to this sort of treatment. After discussing how best to handle the story in a fun way while still being journalistic, we all decided to treat the content of the interviews straight but to set the words amidst the visuals of undead, zombie sports fans slowly taking over the city.
In addition to the printed magazine, it was also featured on their website here - granted, I think it’s a little more effective on the page where it’s not chopped up into separate panels. But you can read the entire article right here.
Also, Jeremy wrote up a really nice piece about the process of making the comic over on his blog. There’s some sketches and stuff from the early stages of some pages.
