The McAllister Group
In 2005, at the ad agency Wray Ward I led the design for a new website for Charlotte-based commercial construction company The McAllister Group. I also art directed an extensive photo shoot on-location at various properties the company had been respsonsible for creating.
As an Art Director at JWT I had the honor of designing the first ever website for Unilever’s Lever2000 brand of soap products.
Pure Brazil Cotton
Brand Video/Motion Graphics
As part of the creative team for Wray Ward I designed and produced a 3 minute motion graphics video to be used by Springs Global and Pure Brazil Cotton to present to potential retail partners. The video combined elegant stock photography with equally elegant product photography to evoke the authentic Brazilian feeling of the brand.
Brand Video/Motion Graphics
As part of the design team for Wray Ward, I designed and produced a three minute motion graphics presentation to be used as a brand video for sales presentations by Springs Global – maker of numerous lines of home linens. The video – produced in After Effects – was very successful and we created multiple variations for different presentation purposes.
Ego Free Couture
In 2005, I designed this online clothing store for Charlotte based startup Ego Free Couture. In addition to art directing the photo shoot, I built the entire website which allowed users to browse and purchase from the entire men’s and women’s T-shirt and apparel line.
In 2010, as the Creative Director of the interactive marketing firm Mass Transmit, I redesigned the company website to better reflect the depth of service the company had to offer. The website needed to be built on a content management system – WordPress – that would allow various employees to easily update every section of the website.
The Wharton School of Business
The Wharton School of Business had a number of email programs that needed to be redesigned in an effort to achieve a higher rate of interaction with its recipients.
Working with the interactive marketing agency, Mass Transmit, I redesigned and designed from scratch multiple emails in 2010 including a magazine newsletter, fundraising emails, letters from the Dean, alumni events and more.
Puppets Against Brisk
Website, Video Art Direction
Lipton Brisk is perhaps best known for its long running series of TV commercials featuring celebrity spokespersons as claymation puppets. When it came time to retire the campaign, Lipton Brisk approached J. Walter Thompson to do something different and unique online to capture attention about this big moment in the campaign’s history.
I was the art director for the new website design as well as three web video “mockumentaries” depicting the “firing” of the Lipton Brisk puppets and the revenge they decided to take on the brand. The website was a One Show award winner.
How Class Works
In 2011, I worked with Interactive Knowledge (and my own team of animators) to product this 12 minute video for the National Association of County & City Health Officals (NACCHO) to illustrate a lecture given by renowned economist Richard Wolff about class inequity in the United States. The video is a fascinating look at middle class economic concerns and how they relate to the overall well-being of our society. My own work on this piece pre-dated the Occupy Wall Street movement by only a few months and many of the issues discussed here were exactly what the movement was trying to raise awareness of.
The goal of this project was to take an audio lecture and visualize the somewhat complex concepts that Wolff talks about. Part of the video consists of photography while the rest is illustrated by myself.
You can watch the entire video here at NACCHO’s Roots of Health Inequity website designed and produced by Interactive Knowledge.